Keynote: 24 Principles to Overhaul How We Design Massive Change

Friday, November 13th
17:00 – 17:45

Discover the mindset and the toolkit that will empower you to create and lead transformative change in your organization. Drawing on his thirty years of collaboration with some of the world's leading companies, brands, institutions and entrepreneurs, Bruce Mau has distilled his unique design methodology into 24 non-linear principles that can be applied to any type of project on any scale. In this talk, he explores how the MC24 principles have informed his work, and how you can apply this new way of thinking and working.