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Joining Forces

Stockholm, Sweden
September 24–25, 2020

Join the Leading Conference on Strategic Enterprise Design

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Joining Forces

This is Intersection20, the 7th global conference about Enterprise Design. We bring together a global community with the shared ambition to design and build better enterprises.

We need better enterprises, now more than ever. Lack of purpose, disappointment, irrelevance, demise: the enterprise is in crisis. Beyond the next startup or intrapreneurship idea, we aim to innovate and transform enterprises and their ecosystem relationships, across public and private sectors and with actual outcomes at scale.

In this edition, we will take action together to make things happen. We are enterprise designers, architects and change makers, Joining Forces to help ambitious entrepreneurs of all kinds tackle the big challenges of our time. Building on the seeds of cross-discipline collaboration we achieved, we are growing a global network of enterprise designers. And we jointly develop the Enterprise Design Framework which helps teams to design and deliver outcomes.

Over two days, we will exchange practical tools and cases to do just that. We will share stories and new thinking in inspiring talks, take home tools and methods from experienced practitioners in our masterclasses, and ramp up your Enterprise Design skills in our pre-conference workshop.

Join us as participant, contributor or sponsor!

INTERSECTION Conference is brought to you by Enterprise Design Associates in cooperation with IRM.

Add INTERSECTION20 to your calendar
Discover last year's INTERSECTION19
Read the book INTERSECTION
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Follow @intersectioncon on Twitter.

Our sponsors help make INTERSECTION20 happen. If you are interested in learning more about sponsoring opportunities, please contact us sponsoring@intersectionconf.com


Stay ahead of the curve.

Boost your own and your team’s strategic design skills to use design for enterprise-scale innovation and transformation. We invite speakers who are at the forefront of the industry, leading inhouse or consultancy side design teams, and running ambitious initiatives to make enterprise change happen.

INTERSECTION18 master class

Take away cases and tools.

Experienced practitioners will explain how to bring cross-disciplinary creative and conceptual techniques into real-life projects and programs. Tools and techniques taught in our master classes integrate topics of customer experience, product development, business transformation, and enterprise capability building.

Join the family!

It does not matter what your professional background might be. We are a diverse community of Enterprise and Business Architects, Service, Product and Experience Designers, Systems and Design Thinkers, Transformation and Change Strategists. Join a worldwide network of Enterprise Design practitioners, blending our perspectives and sharing insights.


If you want to present at INTERSECTION20 send us your case study. Our call for contributions is open until March 31. We will announce the program soon after.

Follow @intersectioncon on Twitter or sign up for our newsletter to stay tuned.


We are looking for your story related to our theme Joining Forces: overcoming organisational silos, collaborating amongst fields and disciplines, and making change happen together. We are looking for effective teamwork touching a broad range of enterprise design aspects and delivering actual outcomes. Depending on your case, this might include enterprise ecosystem actors and relationships, experience and product/service design, enterprise and business architecture, innovation and design research, organisation design and transformation.

We are looking for 30 minutes presentations (20 minutes talk + 10 minutes Q&A) of your case study by one or two speakers, expecting you to cover the following elements:

  • The design challenge – what was the initial request, what the real underlying issue to be tackled?
  • The Enterprise Design dialogue – how did you engage decision-makers, customers and other stakeholders to identify a direction to move forward?
  • The scope evolution: What aspects of the enterprise did you touch upon as you moved from insights to concepts and solutions? See above.
  • The outcomes – how did you implement your design, how did you address change and measure impact?

Please submit an abstract of fewer than 300 words briefly describing your project and the points mentioned above. All accepted presenters will be able to attend the two days of conference September 24-25 (talks and masterclasses, within limits of capacity), free of charge. Our deadline for submissions is March 31.


You can choose to attend the conference, our Enterprise Design Workshop, or the full event. Prices will increase over time. If you’d like to volunteer work at the conference in exchange for a free ticket, please contact us at volunteers@intersectionconf.com. To obtain a student ticket you have to send us a valid proof of your status to hello@intersectionconf.com.

Early Bird
Conference Ticket
2 days: September 24-25
Regular price: 7900 SEK*
4900 SEK*
443 EUR*, 485 USD*
Prices increase on May 1st.

Early Bird
Workshop Ticket
2 days: September 22-23
Regular price: 14900 SEK*
11900 SEK*
1076 EUR*, 1179 USD*
Prices increase on May 1st.
ED Workshop ➔

Early Bird
Full Ticket
4 days: September 22-25
Regular price: 17900 SEK*
13900 SEK*
1257 EUR*, 1377 USD*
Prices increase on May 1st.
ED Workshop ➔

Student Ticket
2 days: September 24-25

1900 SEK*
172 EUR*, 188 USD*
Valid student ID required.

*All prices are excluding 25% VAT. Payment in SEK, conversion rates provided by exchangeratesapi.io.

Businesses from the European Union and some other countries can reclaim the VAT amounts paid on our conference tickets. Please see the regulation for EU businesses for details.
Payment by invoice is available on request, please get in touch with info@irm.se for exchanging invoicing details.


We are preparing an exciting program consisting of inspirational keynotes given by high profile speakers, master classes from thought leaders teaching new methods and tools, and a selection of case studies from the community.
Follow @intersectioncon on Twitter or sign up for our newsletter to stay tuned.

Tuesday, September 22, 2020

Wednesday, September 23, 2020

Thursday, September 24, 2020

  • Registration
  • Conference opening
    Milan Guenther - Partner, EDA
    Guro Røberg - Strategic Design Lead, Designit
  • Opening Keynote

  • Tea & coffee break
  • 3 Case Studies
  • Master Class

  • Lunch break
  • 3 Case Studies
  • Master Class

  • Tea & coffee break
  • Keynote

  • Wrap-up & Conference reception

Friday, September 25, 2020

  • Keynote

  • Tea & coffee break
  • 3 Case Studies
  • Master Class

  • Lunch break
  • 3 Case Studies
  • Master Class

  • Tea & coffee break
  • Closing Keynote

  • Conference close



INTERSECTION20 will be held at Musikaliska in the heart of Stockholm. It was built in 1878 to house the musical academy. In 1901 the very first award ceremony of the Nobel Price took place in the main hall. Today it is the oldest concert hall in Stockholm.

Nybrokajen 11
111 48 Stockholm

T10, T11: Kungsträdgården
Tram 7: Nybroplan



Watch some sessions of past INTERSECTION editions.

Creating Pattern Languages for a Future where We Can Live Well
Takashi Iba

Designed for Digital
Martin Mocker

Facets of Innovation and Purpose-Driven Portfolios
Angela Hanson

Building Better Worlds
Cennydd Bowles


Premium Sponsors


Our sponsors help make INTERSECTION20 happen. If you are interested in learning more about sponsoring opportunities, please contact us sponsoring@intersectionconf.com

Event Partners

IRM Sweden
Design Leadership Sweden
Association of Enterprise Architects

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Past Editions