Whynde Kuehn
Whynde Kuehn Founder
S2E Transformation

Whynde Kuehn is the Founder and Managing Director of S2E Transformation Inc. and Founder of Biz Arch Mastery. She is a long-time business architecture pioneer, practitioner, educator, author and recognized global thought leader. Whynde is known for helping clients to build successful internal business architecture practices, for helping practitioners to develop their careers, and for helping to advance the business architecture discipline worldwide through community building, advocacy, and bridge building. She is a Co-founder of the Business Architecture Guild®, Partner at BAA, a Senior Consultant with Cutter Consortium and a Fellow with the Institute for Digital Transformation. Whynde is a passionate advocate for stakeholder capitalism and business sustainability, and works with non-profits, social enterprises and cross-sector social initiatives to help them achieve their missions, with a focus on Africa and emerging nations.