Master Class

Master Class: Communicating Enterprise Design to Executives

Saturday, November 14th
14:30 – 16:00
Master Class Room

Creating your enterprise design is one thing, but selling it to different business stakeholders is another thing altogether. It’s not just about communicating, but also about having impact and getting engagement. This master class will present principles and tips for executive communications and then provide participants with the opportunity to apply them to specific design scenarios, focused on specific stakeholders. Facilitated by the leaders, small teams will developed an enterprise design ‘sales pitch’ which will be presented and discussed with all the attendees. Participants will leave with specific tips on messaging and presentation that they can apply immediately, as well as the chance to try them out and see how they’re used.